Customers are being urged to move onto Windows 10 as Microsoft are insisting that Windows 7, the world’s most popular operating system can no longer keep up with the modern security threats.
In a blog post from Microsoft Germany, they said deploying the latest operating system is the only way to be fully protected from the security threats.
“Today, Windows 7 can no longer keep up with the increased security requirements,” mentioned in the blog, which had been translated from the original German.
“Rather, it provides for higher operating costs – for example, maintenance, lost working time due to increased malware attacks, or increased support requests. At the same time, many hardware manufacturers no longer provide drivers for Windows 7, which means that modern peripherals such as printers are no longer recognised.”
“In order to offer users a modern interplay of software and hardware, new processor generations are only supported by the latest Windows platform: Windows 10 is the only Windows version that provides support for the latest Intel, AMD and Qualcomm chips. In addition, many programs are already written or developed for the newer versions of Windows.”
When approached, Microsoft had no further comment to add.
According to multiple data sets, Windows 7 is still the world’s most popular operating system.
Netmarketshare claims that Windows 7 has 48.3% market share globally compare to Windows 10 which has 24.36% and Windows 8 which has 6.9%.
StatCounter had similar figures to Netmarketshare when it came to the global number, however they have added that in the UK, Windows 10 is more popular than Windows 7. This month, Windows 7 share has jumped 23.58% up from the 21.26% in December while over the same time period Windows 10s UK share fell about 2% to 28.58%.
Although the support for Windows 7 ends in 2020, which is now less than three years away. Microsoft Germany’s post marks the first move towards a migration campaign that is likely to mirror that of Windows XP ahead of the end of support back in 2014. Before the end of life for Windows XP Microsoft and migration specialist had ran a campaign to encourage users to upgrade to Windows 8 which at the time had been the newest operating system.
Mr Longbottom, Quocirca analyst has said that Microsoft Germanys post is not just a marketing ploy.
“They have a very strong point,” he said.
“The security landscape keeps changing. [Windows 7] is just unfit for dealing with modern risks. However, Microsoft have said this continuously from Windows Home, Windows 32, Windows 3.1, Windows NT – it just doesn’t have an impact on the market. Even though if you do go to Windows 10, you get fewer issues compared with other platforms, but there are still things which come through – Microsoft didn’t plug this vulnerability, or this company was hacked due to Windows issues, and so on. A lot of the time it is down to end-user error.”
“Microsoft has got to say it, because it’s true. Do they expect everyone to say ‘the sky is falling in, let’s move to Windows 10’? I doubt it. But if it just puts a bomb under a few large customers, then great. But I don’t think they’re viewing it as a marketing effort by saying this. If they don’t say it and people keep working on Windows 7 and the sky does fall in, Microsoft has to be able to say ‘we did tell you’.”